Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?
Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it.
View ArticleThe Future of Advertising on YouTube
What do the platform's buzzed about changes mean for marketers who are looking to the future of advertising on YouTube?
View ArticleIt's Time to Experiment with Experiential Marketing
Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin?
View ArticleFive Ways to Market to Millennials Online
Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power.
View ArticleWhy Mobile Is Content Marketing's Missing Link
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
View ArticleThe Future Is Personalized
Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content.
View ArticleTraditional Media Targets Millennials With Social Influencer Campaigns
Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives.
View ArticleIs Your Brand Experience Strong Enough?
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline.
View ArticleThe State of Live Video: Mobile, Global, and More Immersive Than Ever
How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers?
View ArticleMarketing Music-How Heineken, Coca-Cola, and Beefeater Connected With...
Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.
View Article3 Secrets to Branded Mobile App Engagement
People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly.
View Article5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)
Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make.
View ArticlePeriscope Marketing 101: Lessons from 3 New Campaigns
According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right.
View ArticleEmotion in Ads: Does Sentiment Sell?
Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment.
View ArticleCreating Social Influencer Content That Counts
Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign.
View Article3 Back-to-School Marketing Strategies With Merit
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers.
View ArticleLong Live Long-Form: The Hidden Value of Blogs
Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers.
View Article3 Auto Brand Films, 3 Vital Lessons in Storytelling
Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.
View ArticleYour Mobile-Only Customer Experience Guidebook
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience.
View ArticleStorytelling or Telling Stories? Why Authenticity Rules
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.
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