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How candy brand Trolli competes with influencer content on Instagram
When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One study conducted last March found that 59% of marketers...
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Your official guide to unofficial holiday marketing
With Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing up to deliver a wealth of promotional opportunities, from...
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Why immersive video is the new digital marketing reality
Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’t exactly new, with early forms of VR dating back to the...
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The present and future of online video ads
As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of potential. It can boost both brand awareness and engagement, even...
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Three reasons to love consumer generated content
Take a moment to imagine how Mad Men‘s Don Draper might respond if you told him his client’s customers would be creating the ads for his new campaign. The concept of consumer-generated media used to be...
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The rise of branded ‘edutainment’
Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is beneficial to the consumer and brand simultaneously. Small businesses don’t have it easy....
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Cause marketing can be a mutually beneficial strategy
People are more likely to support brands that share their values, so cause marketing can help the world and the brand’s bottom line – as long as it’s done right. Can online ads do good? Thanks to a...
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To create better content, know your consumers
You spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing goals and staying on brand. But how much do you...
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Four tips for incorporating emojis into your marketing
There’s at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here’s how to do it right. When Oxford Dictionaries announced its Word of...
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Three low cost strategies to enhance your Mother’s Day marketing
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 2015. That’s the highest amount in over a decade, amounting...
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