Mobile Holiday Shopping by the Numbers
As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before.
View Article3 Ways Brands Are Using Online Video for Holiday Campaigns
This season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns.
View Article10 Digital Marketing Trends for 2015
Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves?
View ArticleMarketing With Emojis
Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business?
View Article3 Tips for Tapping Social Influencers
Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand.
View ArticleSocial Site Check-In: Which Network Should You Buy Into This Year?
What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out.
View ArticleLessons in Content Creation From 5 Brand Tumblrs
These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels.
View ArticleMobile Acquisitions and Ads to Shape the Future of Social Media
A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?
View Article3 Things We Learned From This Year’s Super Bowl Ads
Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television.
View ArticleLong Live Print…in an Omnichannel Marketing Plan
Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy.
View ArticleMovie Marketing Strategies Are "Fifty Shades of Social"
The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing bandwagon.
View ArticleThe 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night
Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows?
View ArticleContent for All – Why Video Is the Great Brand Equalizer
No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience.
View ArticleWhat Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality
Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions.
View ArticleWhat the Apple Watch Really Means for Brand Advertisers
The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device?
View ArticleWhat’s New in Mobile Video?
In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies.
View ArticleMeerkat, BuzzFeed, and the Apple Watch Come to Content Marketing
As new technologies continue to be developed, different forms of content are emerging onto the media scene.
View Article3 Reasons Why Brands Are Flocking to Chat App Kik
Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities.
View ArticleThese 3 Digital Marketing Strategies Are Making Ads More Relevant for All
Here are three examples of ways brands can produce highly relevant digital marketing campaigns.
View ArticleHow Brands Are Borrowing a Film Format to Inspire Customers
Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns.
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